In the market for a new website? With so many free tools for building a website out there, you might be tempted to make a go of it yourself. Even if you’re the creative sort, however, there are a number of advantages that come from using a professional designer. When it comes to distinguishing your website from those of your competitors, consulting the pros will often prove invaluable. Here are 5 reasons why professional web design is worth the investment:
Your website is probably the first impression you present to many of your customers, so keeping it professional is essential. A good web designer stays on top of the latest design trends and can create a website perfectly suited for your company and its audience. Have some design ideas? Your designers should be willing to work with you on this – it’s your site, after all.
The overarching goal of a good website is to create a great user experience. Even the best looking website will be quickly abandoned if users find themselves in a frustrating maze. Web designers are obsessed with improving user experience, so let your designer apply his or her training to make sure yoursite is a breeze to navigate.
Search Engine Optimization
What is the point of a professional website if no one can find it? How can it benefit your business? That is why another role of a web designer is to build your website with the search engine (Google, Yahoo, Bing) in mind. They will design your website to encompass essential keywords (whether in the title tag or in your content) that help your ranking so your potential customers can find you.
In the business world, time is money. Do you have the spare time to be researching, planning and designing your own website? Probably not! Designing a website is not as easy as it looks. Apart from having the creative talent and programming skills, you must spend a vast amount of time researching the industry, your competitors and your customers in order to create a design that is both functional and eye-catching. Web designers can spare you from these daunting tasks so you can spend your time more productively.
Even while building your own website using tools like WordPress, large enterprises will need the help and support of experts to run and manage their sites. However, this can be costly, with some self-hosting packages costing up to $250,000 a year or more. You can save money by working with a professional web design company that will deliver a full package service, from designing your website to managing it, for a fraction of the cost.