The Importance of Feedback

March 5, 2013
Categories: Web Development

When it comes to client-vendor interaction, effective reception and use of feedback is one of a company’s most valuable tools.

Companies usually get lots of feedback from their customers. This feedback can be highly positive, empowering the company to keep at it, and helping to bring in new clients. This, of course, is the feedback that everyone wants to get when they set their business dreams in motion. Who’s going to argue with 100% satisfied customers?

As every business owner knows, however, there is always room for improvement. And that’s why effective business leaders welcome critical feedback as well. This kind of feedback can be just as valuable as the first type, and even more so, since without it the company can stagnate and fall behind the competition. For this reason, companies should make sure to have effective feedback systems in place.

How can you effectively respond to customer feedback? Well, first of all, you have to take it! How many of us have been frustrated customers, trying to reach someone, anyone (or even an automated system that actually works), just to take care of some minor problem or task that should take five minutes and ends up taking forty-five? Unless you have an absolute monopoly in your industry (a dream not many companies can make a reality), quickly addressing customers’ problems is essential to your relationship, and in order to address them, they need to be able to contact you!

Not all problems, of course, are minor and easily remedied. Your clients might have a larger problem with the way a project is carried out, for example. In this case, they may simply be having trouble understanding the process, and a little extra time explaining it, in clear, layman’s terms, can go a long way. If a company is receiving a lot of negative feedback on something like this, however, it’s a good time to evaluate the process and make changes before customer dissatisfaction becomes widespread.

One great thing about responding to this kind of feedback, if a company does it well, is that it can strengthen a relationship that might otherwise have been weak or damaged. What customer doesn’t enjoy being heard? But the best thing about this feedback is that it allows the company to improve its work. And what company doesn’t want that? Surely, satisfied customers is always a good thing, but without constantly improving a service or a product, it’s impossible to compete for a long time in today’s world. Negative feedback is a good way to go.

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Growing a Forex Brokerage

November 11, 2012
Categories: Forex

As a brokerage grows in size, it’s important to have the proper tools in place to allow for scalability. Systems or software that once worked well during stages of initial growth might need to be restructured or replaced once the business reaches a certain size, a challenge faced not just by forex brokers but by any growing business.

A Trader’s Room, also known as a Trader’s Locker or Trader’s Back Office, is an example of a product designed to help FX brokers manage a growing business. By expanding the amount of information available to the user and increasing the automation of certain processes, a Trader’s Room benefits both MT4 brokers and traders alike.

Consider some key features:

IB Support – A comprehensive Trader’s Back Office should offer resources for IBs, as they are an integral part of a broker’s bottom line. Kenmore Design’s Trader’s Room allows IBs to access all business critical information in a custom portal. It’s even possible to support sub-IBs, a limitation of MetaTrader 4 that the Trader’s Room overcomes.

Automation – To increase scalability Kenmore’s Traders Room automates certain processes in MT4 such as updating addresses, changing passwords, etc. Traders can simply log into their accounts, submit the request, and see the change happen instantly. The broker saves time by not needing to manually update this information, allowing resources to be allocated to other responsibilities.

Credit Card Processing – A key feature of The Trader’s Room is the ability for end users to submit deposits via credit card directly within the online portal.  By having the ability to both deposit and withdraw funds, the Trader’s Room serves as a single point of contact with the broker for all the administrative needs of a trader.  From a broker’s standpoint, credit card deposit functionality is an excellent way to scale in size and since the process is automated, the additional attention needed to keep the system running is minimal.

Live Chat Integration – Excellent customer service is essential for maintaining a loyal following. By allowing full Live Chat integration, any trader accessing the Trader’s Room can instantly initiate a conversation with the broker, making it easier than ever for issues to be resolved.

Ease of Access – Traders have the ability to run reports on trading activity and even request a withdrawal, all within a very easy to use portal.

Any growing brokerage should not underestimate the challenges that will arise when growth begins to pick up. Taking steps to manage growth before it becomes overwhelming is a wise decision, making the Trader’s Room a worthy consideration for any growing MetaTrader brokerage.

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Kenmore Design receives “App of the Month” award from SugarCRM.

September 26, 2012
Categories: Web Development

SugarCRM awardBoston Web Design Company Kenmore Design Achieves Sugar App of the Month Recognition from SugarCRM

Boston, MA – September 19, 2012 – Kenmore Design, success as a service Boston web design company today announced that it has achieved the September 2012 Sugar App of the Month recognition from SugarCRM, the market-leading customer relationship management (CRM) company that provides enterprise-level customer engagement solutions. Kenmore Design achieved the recognition for a WordPress plugin they created that integrates seamlessly with SugarCRM. The plugin can be installed on any WordPress-powered website or blog, and it generates a simple contact form that collects a potential client’s contact information and creates a lead within SugarCRM.

The plugin comes with a number of features and settings such as the ability to create custom fields; create the contact form in the content, sidebar, or footer area; integrate the contact form using the web-to-lead code provided by SugarCRM.

Kenmore Design’s SugarCRM web-to-lead WordPress plugin provides the following benefits:

• Time and money savings: No technical skill required to install the plugin or integrate with SugarCRM

• Ability to create leads in SugarCRM without any manual work: You will never have to copy and paste customer info from an email into Sugar’s backend – the information will be delivered as a lead directly to Sugar.

• Customizable forms: Every business is different, and you will have complete freedom to create as many fields in the form as needed. All of the information from the form is posted along the main information in the leads section.

“Our WordPress web-to-lead plugin is used in conjunction with all of our client’s websites that require a SugarCRM integration. It literally takes four minutes to install the plugin, describe form fields, input the SugarCRM URL and define the user the lead should be assigned to,” said Hugo Leclancher, the software developer behind the plugin at Kenmore Design. “The plugin generates an aesthetic form that fits into most website designs, but if you know just a little CSS, you can really customize it. Finally, the settings menu includes CAPTCHA testing options to shield your business from spam submissions.” “All businesses need their websites to help them capture new leads. If that business is using a CRM such as SugarCRM, they’ll want an automated way to pull that prospect data into their system without double entering into the system by hand,” said John Mertic, community manager for SugarCRM. “Kenmore Design knows that WordPress is one of the easiest blogging platforms to adopt, and they saw the need to integrate WordPress and Sugar together. The plugin allows users to create web-to-lead forms with great ease inside of the WordPress admin panel, so we selected Kenmore to be the Sugar App of the Month for September 2012.” The Sugar App of the Month program was created to recognize developers that build new, exciting applications based on SugarCRM. For more information on the SugarCRM developer community, please visit the community landing page, and for a list of apps developed by the community, please visit SugarExchange. For more information on the SugarCRM and Kenmore Design integration, please visit the web design company website.

The plugin can be downloaded from SugarForge here or from WordPress plugins here. In addition, check out Kenmore Design’s demo of the plugin here.

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email [email protected], or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contacts:
 Alex Sherbakov Kenmore Design LLC (617) 381-4865

Elena Annuzzi
 SugarCRM
 (408) 792-6952
 [email protected]

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Forex Time: 5 Advantages of Trading FX Over Stocks

August 22, 2012
Categories: Forex

Over the past 10 years the FX market has grown in popularity amongst traders throughout the world. In this blog post you will find 5 reasons why many traders are now trading forex instead of stocks.

1. No Bear Markets – In FX trading, when one currency rises in value, the other must fall. Because of the relative nature of currency trading you don’t have to wait out a bear market before a good trading opportunity arises. And as you’ll see in the next point, there are opportunities literally around the clock.

2. Trade 24 Hours a Day – You don’t need to wait for the market to open or try to time your trading strategy in the middle of work when you trade forex. Because FX can be traded around the clock you can find a time to trade that is convenient for you. Whether it’s the morning, evening, or afternoon it is always possible to place a trade.

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SEO: The Importance of backlinks

July 19, 2012
Categories: SEO

Backlink SEO StrategyBacklinks are arguably the fuel that drives website traffic.  And now the big question for those that are new to this topic, why are backlinks so important?  Major search engines often use the number of backlinks that a website has as one of the major factors in determining that websites search engine ranking.

Unnatural Backlinking:

The juggernaut that is Google recently announced that it will be focusing its efforts on targeting blog sites and backlink profiles that seem unnatural. This topic stems from the fact that individuals and agencies create traffic from simply commenting on blogs that are completely irrelevant to their business.  New algorithms are being written to target off topic link building and simply commenting on blog network to generating traffic.

Natural Link Building:

It is always good practice to build links that are relevant to the domain for long-term success, there are ways to benefit from short-term link building schemes and pay companies to simply submit your link to thousands of domains to point back.  But with the recent Panda updates released by Google, a flood of backlinks all at once are being sandboxed due to unnatural link building schemes.  What remains a common denominator in regards to the algorithm shifts with Google are the keywords “natural” and “quality” applicable to both content and backlinks. Thus, hiring a company that has these strategies in mind will certainly help build a strong base of one-way links to your domain.

Building a comprehensive Link Strategy:

What you need is a highly powerful blend of link building, by hiring a web development company or an individual that will do the following:  Directory submission, Article submission, relevant Social bookmarking, press release creation and permanent directly submission.  Having a unique blend is the most powerful way to get your site on page 1 of search engines and also submitting links on a scheduled basis to stay away from being sandboxed.

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Boston Web Design Company Kenmore Design Named Best for the Financial Industry

April 9, 2012
Categories: Press Releases

boston web designBoston, Massachusetts – April 9, 2012 – Kenmore Design has been named the number one web design company in the online foreign exchange industry by leading Forex software and services provider Boston Technologies.

“Kenmore Design is working on the cutting edge of online foreign exchange brokerage, utilizing technological innovations to allow the conversion of web traffic into traders with minimal human interaction,” says Boston Technologies Founder George Popescu.

The increased interest in participating in the foreign exchange market has been accompanied by the creation of numerous websites promising to allow the user to participate in Forex online. Kenmore Design stands apart for its commitment to improving user experience through its professional and responsive web design services.

The Boston web design company designs and builds websites that integrate with Boston Technologies’ open platform to open and manage trading accounts. Known as a premier source for WordPress development, WordPress theme design, and general website development, Kenmore Design is pleased to be recognized by the Boston software development leaders at Boston Technologies.

“Receiving this kind of recognition from Boston Technologies is very gratifying,” says Kenmore Design President Alex Sherbakov, adding that interest in studio web design for finance and the foreign exchange market has been building. “People are excited about the possibility of participating remotely in Forex.”

Kenmore Design, known for specialized web design in multiple industries, has received increasing recognition for the financial and Forex-related websites it has developed. These most recent accolades—being named best in the Forex industry—are a result of a commitment to creating professional websites that unite user and content instantly, stylishly, and securely.

Read more: web.kenmoredesign.com/forex

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What should I look for in an online copywriter?

May 17, 2010
Categories: Uncategorized

A website is a technological platform to deliver human content with. Good modern copywriters do two jobs: they use their talents to engage an audience and feed keywords to search engines at the same time. Effective writers usually have a broad range of general knowledge combined with a proven track record. What you should look for in an online copywriter or editor depends on the needs of your business or organization. If you need to convey a significant amount of detailed technical information, you may need an expert in your field. But if you need advertising copy, someone creative can generate attention for your marketing and communication efforts. Often a combination is ideal.

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How to choose web design services for real estate business

November 17, 2009
Categories: Web Design

picIt was beyond imagination that one day Internet marketing and its benefits will touch the money making sector of real estate also. Real estate businessmen are also not left untouched with the need for Internet marketing and it can be traced back only a decade or two back when this sector found the need of Internet marketing techniques. Now you can find any type of deal online and there is good competition also in this field. This is the reason why web design services for real estate have come up with professional web design and marketing techniques.

The first thing that one needs if he wants to step into the Internet marketing is to have a website of his own where he can develop and present his idea and business proposals as well. To start a website you need a professional web designing company that offers you high end web design as well as help you through the search engine optimization contents to get published so that more and more traffic is generated to your website. The website is your online face and that means that seeing your website people will judge your work and experience. Not only the web design but the ease and convenience that you offer at your website for your visitors, will make them stay and come back.

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Importance of Internet marketing and professional web design

November 11, 2009
Categories: SEO,Web Design

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Those who are engaged in online marketing know very well the importance of Internet marketing strategies. These are the tactics to develop and propagate your business on a worldwide platform. Today with immense use and popularity of Internet, it is very easy and cost effective to reach maximum number of people in minimum time and cost with the help of Internet. If you are involved in real estate business you can approach a company that is designed for custom web solutions.

Importance of high-end web design and search engine optimization cannot be ignored and disregarded. In fact both have their own importance and at any cost the company or the individual involved in Internet marketing should have a good and appealing website as that is considered as the effective and persuasive online portfolio of the individual or the company. Once you have developed this you can explore more and more strategies to enhance and sustain your business’s overall objectives related to marketing.

Read the full story

High-end Internet marketing and professional web design

November 11, 2009
Categories: SEO,Web Design

chilyThose who are engaged in online marketing know very well the importance of Internet marketing strategies. These are the tactics to develop and propagate your business on a worldwide platform. Today with immense use and popularity of Internet, it is very easy and cost effective to reach maximum number of people in minimum time and cost with the help of Internet. If you are involved in real estate business you can approach a company that is designed for custom web solutions.

Importance of high-end web design and search engine optimization cannot be ignored and disregarded. In fact both have their own importance and at any cost the company or the individual involved in Internet marketing should have a good and appealing website as that is considered as the effective and persuasive online portfolio of the individual or the company. Once you have developed this you can explore more and more strategies to enhance and sustain your business’s overall objectives related to marketing.

Read the full story

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