What should I look for in an online copywriter?

May 17, 2010
Categories: Uncategorized

A website is a technological platform to deliver human content with. Good modern copywriters do two jobs: they use their talents to engage an audience and feed keywords to search engines at the same time. Effective writers usually have a broad range of general knowledge combined with a proven track record. What you should look for in an online copywriter or editor depends on the needs of your business or organization. If you need to convey a significant amount of detailed technical information, you may need an expert in your field. But if you need advertising copy, someone creative can generate attention for your marketing and communication efforts. Often a combination is ideal. Kenmore Design has worked in the past with Gerhard Schneibel, an English-language SEO copywriter. As an experienced journalist, copywriter, editor and German translator, he brings a range of knowledge to his work and consistently delivers accurate, purposeful copy which is easy to read. Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and anything which isn’t conveyed in a few paragraphs is unlikely to be read. Effective online copywriting requires a disciplined use of language and an ability to prioritize information. Simple, clear copy is a valuable asset to any website. One thing to keep in mind is the market is filled with amateur writers whose first language often isn’t English. They may produce a lot of keyword-stuffed copy for low rates, but that kind of writing is painfully obvious to spot. Quality copy is a major part of the first impression your company or organization delivers. We recommend safeguarding your reputation by investing in professional writing services. Visit: SEO Copywriter, Editor, Journalist and Translator A website is a technological platform to deliver human content with. Good modern copywriters do two jobs: they use their talents to engage an audience and feed keywords to search engines at the same time.Effective writers usually have a broad range of general knowledge combined with a proven track record. What you should look for in an online copywriter or editor depends on the needs of your business or organization. If you need to convey a significant amount of detailed technical information, you may need an expert in your field. But if you need advertising copy, someone creative can generate attention for your marketing and communication efforts. Often a combination is ideal.Kenmore Design has worked in the past with Gerhard Schneibel, an English-language SEO copywriter. As an experienced journalist, copywriter, editor and German translator, he brings a range of knowledge to his work and consistently delivers accurate, purposeful copy which is easy to read.Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and anything which isn’t conveyed in a few paragraphs is unlikely to be read. Effective online copywriting requires a disciplined use of language and an ability to prioritize information. Simple, clear copy is a valuable asset to any website.One thing to keep in mind is the market is filled with amateur writers whose first language often isn’t English. They may produce a lot of keyword-stuffed copy for low rates, but that kind of writing is painfully obvious to spot. Quality copy is a major part of the first impression your company or organization delivers. We recommend safeguarding your reputation by investing in professional writing services. Visit: SEO Copywriter, Editor, Journalist and Translator

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